E-Commerce Development & Product Image Design for NexTrend Products Inc

June 2023 – Present

NexTrend Products had strong products but was leaving a lot on the table digitally. The Garlic Twister — a kitchen tool with 2,700+ five-star reviews featured on Food Network, ELLE, The Guardian, and Food & Wine — wasn't converting on Amazon at the rate it deserved, largely because the main product image undersold it. I ran a 10-week A/B test redesigning the image in Photoshop, simplifying the background and adding ingredient callouts, which drove $3,942 in incremental sales across 454 customers. Email campaigns for 4,000+ customers were also underperforming, so I overhauled the Klaviyo campaigns from the ground up, which boosted engagement by 50% and consistently drove bulk wholesale orders during major promotional events like Faire Day. I also pulled data from Shopify and Meta to figure out where attention should actually go, and the answer was that email was outperforming social media by a wide margin, so we shifted focus accordingly. Across all four platforms, the goal was the same, which was to make the brand more visible, more trusted, and more worth clicking on.

Amazon: https://a.co/d/bQZk2ZL

NexTrend Website: https://www.nextrendproducts.com/

Food Network Feature: https://www.foodnetwork.com/how-to/packages/shopping/product-reviews/best-garlic-press

Food & Wine Feature: https://www.foodandwine.com/best-garlic-presses-8725846